Posted 05.08.2020
Location
Malta
Role
CRM Manager

We're looking for an exceptional CRM Manager

Posted 05.08.2020

An exciting opportunity to join a growing marketing team as the CRM manager. Become part of a Sports betting and Online Casino Start Up. 

Location
Malta
Role
CRM Manager

An exciting opportunity to join a growing marketing team as the CRM manager. Become part of a Sports betting and Online Casino Start Up. 

Responsibilities:

  • Develop and plan an overall strategy for the improvement of retention, reactivation, monetization of CRM and VIP to maximise lifetime value across vertical (Sports, Casino Virtuals) 
  • Deliver a data-led customer and channel strategy for the business.
  • Analyse campaign performance against established benchmarks.
  • Use analytics to assist VIP player prediction and churn modelling 
  • Competitor analysis of products, user experience + seasonal offers 
  • Develop Cross sell campaigns into higher margin bets/markets/products
  • Support the team on project management and 3rd party contracts.
  • Ensure correct development and boarding of CRM infrastructure
  • Development of Customer Value Segmentation and coordination overall products.
  • Responsible for cost planning and control of operational Bonus investment. 

 

Requirements:

  • 4+ years experience igaming experience
  • Analytical and data driven
  • Great coordination and planning skills for on boarding CRM and customer service systems
  • Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement and LTV of customer
  • Detail oriented with focus on delivering results
  • Self-starter, takes initiative, with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment​

Sound like you?

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Malta

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